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December 19, 2007

BNS Deploys GENBAND Communication Applications Server



By Anil Sharma
TMCnet Contributing Editor


UK-based BNS Telecom Group PLC has decided to deploy GENBAND (News - Alert) Inc’s M6 Communication Applications Server to provide mobile PBX and PBX (News - Alert) trunking services.

 
The M6 Communication Application Server cost-effectively enables advanced voice over IP (VoIP) and multimedia applications for business and residential users.
 
Built for today’s legacy, mobile, and IP networks, as well as future IMS network deployments, the M6 platform is a carrier-grade, scalable applications server that delivers revenue-generating multimedia services out of the box.

“After one demonstration of the M6 product, we immediately saw how easy it was to use, and we recognized the revolutionary, market-moving aspect of the platform,” Paul Gill, head of BNS marketing said in a press release.

“Our month-over-month sales growth since deployment continues to validate our M6 selection and the mobile phone integration has been a big part of our hosted enterprise success.”

The M6 platform will allow the UK-based telecom provider to meet a growing market demand for mobile integration caused by high international roaming charges.

BNS as an alternative to international roaming is deploying their voice over Wi-Fi service, branded WiDial, allowing users to make mobile phone calls across wireless broadband networks when in Wi-Fi hotspot areas.

“BNS is an innovation leader in the UK market with a distinctive approach to mobile voice and multimedia services,” Ron Halpern, GENBAND's executive vice president of international sales said in a press release.

“Our product portfolio continues to gain traction globally as we address challenges for BNS and other international operators.”

Anil Sharma is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.

Today’s featured White Paper (News - Alert)  is titled VoIP Doesn’t Require Any Phone Equipment Investment, brought to you by Accessline.

 

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