“IPTV is more than simply delivering television services over an IP network,” said Walt Megura, general manager, Broadband Networks, Nortel (News - Alert). "The real power of IPTV is in the merging of entertainment and communications, the integration of telephone features into your television experience, and the mobility of video services that follow the user anywhere, anytime.”

 

At its IPTV lab in Ottawa, Nortel is demonstrating the delivery of IPTV services over its IMS infrastructure, the first step for enabling telcos to create personalized IPTV services across wireline and wireless networks that helps to provide long-term differentiation from competitive offerings. Demonstrated services include mobile-to-TV picture sharing, on-screen instant messaging and presence, and click-to-call functionality.

 

Nortel is also enhancing its integrated voice and text communications capabilities built using a new jointly developed Application Programming Interface (API) that enables the integration of real-time IPTV services with Minerva's iTVManager software. Nortel is using this jointly developed interface as a first step to bring together Minerva's IPTV middleware platform with Nortel's IMS solution to make content available to users anywhere, anytime, on any device.

 

“Nortel is attacking the IPTV market with focus and determination,” said Megura. “A key part of that focus is in working with our IPTV ecosystem vendors like Minerva to create new services that can be an integral part of in IPTV bundle.”

 

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Cindy Waxer is a Toronto-based freelance journalist specializing in business and technology. She has written for publications including TIME, Fortune Small Business, Business 2.0, Computerworld, Canadian Business, and Workforce Management. To see more of her articles, please visit Cindy Waxer’s columnist page.