A strategic partnership has been formed between SPG Solutions, a developer of a pay per call advertising network, ZiffLeads PPCall, and Jingle Networks, Inc., operator of the country’s first nationwide free telephone directory assistance service. The agreement provides that Jingle Networks will continue and enhance the distribution of ZiffLeads pay per call advertisements through the 1-800-FREE411 media channel.
The agreement was formed to both extend the current relationship that brings ZiffLeads’ large and rapidly growing base of pay per call advertisers to the million of engaged and highly targeted consumers nationwide who access the 1-800-FREE411 service for free directory assistance, and facilitate an API
integration of the two firms that is expected to improve cross platform efficiency and reporting.
"We value Jingle Networks as a cornerstone media partner and are thrilled to expand our partnership," said ZiffLeads vice president of Sales Dave Landa, in a statement. "The 1-800-FREE411 service is a key component of our 'One-Stop-Shop' approach that enables our pay per call advertisers to access the largest and most targeted consumer base via all meaningful media channels, be it Internet, mobile, audio, video, or free DA, all within our unique phone-based performance-driven model."
As America’s largest advertiser-supported directory assistance service, 1-800-FREE411 offers consumers a free alternative to the high costs of 411 service provided by traditional carriers. Jingle Network’s service is experiencing rapid expansion, processing over 20 million calls a month and 7 percent of mobile phone based directory assistance calls.
"We are excited to continue our relationship with ZiffLeads, a leading innovator in the pay per call advertising space," said John Roswech, senior vice president of Sales, Jingle Networks, in a statement. "The partnership provides us with extended advertiser reach, while giving ZiffLeads' merchant advertisers access to the millions of consumers who use our service each month in a clutter-free and targeted environment."
With the growing need for easily accessible information at low or no cost, the demand for 1-800-FREE411 will continue to grow. Jingle Networks’ quick expansion is proof of the opportunity in this space and SPG Solutions has recognized the accessibility it will have to its target audience through this partnership.
Both parties stand to gain significant benefit from working together, while ZiffLead’s merchant advertisers may realize more reach than ever before. Adding this to ZiffLead’s portfolio will only help to propel the solution in the advertising space, driving rapid growth.
ZiffLeads advertisers have been inserted into the 1-800-FREE411 service since May 2006.
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