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June 28, 2006

Hosted VoIP Provider ZivVa Buys Vocalocity



By Erik Linask
Group Managing Editor


ZivVa is a provider of hosted VoIP applications looking to simplify the creation and deployment of VoIP services and OEMs; Vocalocity provides OEM software for standards-based telephony solutions. Now, ZivVa has announced it has magnified the power of its product portfolio by acquiring Vocalocity.
 
The combined firms, operating under the name Vocalocity—because of the market leadership position of the Vocalocity brand—will provide enterprise customers and OEM partners two powerful VoIP platforms under a single brand: an on-demand service-based platform and an OEM-driven standards-based VoIP platform.  
 
The combination is a natural mix; ZivVa’s hosted VoIP applications for enterprises, such as its hosted PBX, complement Vocalocity’s technology, which accelerates the migration to open telephony platforms by simplifying the development and integration of VoiceXML, CCXML, SIP and other evolving standards. 
 
“By using our hosted VoIP services as a base to go out and to find adjacent technologies, we’ve been able to significantly broaden our platform,” said Boris Jerkunica, co-founder and Chairman of ZivVa. “Our combined technologies will allow us to market two distinct and complementary VoIP offerings; a new standards based OEM VoIP platform and an application service VoIP platform.”
 
With the joint product set, the new company can serve both sides of the VoIP market. As a result of the acquisition, enterprise customers will be able to easily build automated voice response applications using standards-based creation and integration tools, such as the Vocalocity App Center, and run on-demand VoIP applications, like the office PBX, from a hosted services platform. 
 
With ZivVa Office, business customers and consumers alike can access a feature-rich, hosted VoIP platform and, with Vocalocity, OEMs and channel partners have access to VoiceXML software designed specifically for open standards-based solutions. 
 
Vocalocity offers a complete voice platform product suite, including a voice gateway, a management and control server, a reporting and analytics server, and an application development environment.  All of them are powered by VocalOSTM, a communication server and open service framework.  VocalOS provides the architectural flexibility and extensibility that creates the flexibility to meet the needs of a range of customers. 
 
The Vocalocity product suite is at once both tightly integrated and open.  All Vocalocity products can be deployed together as a complete platform solution, or they can work independently in systems that include platform components from other vendors.
 
“Our commitment to the standards-based OEM business now becomes part of a broader picture,” says Mike Dickerson, former chief executive officer of Vocalocity.  “ZivVa’s commitment to further develop our core OEM customer base creates an incredibly powerful opportunity.  Direct access to ZivVa’s on-demand application platform will allow our OEM customers to benefit from faster development of user-tested products that simplify the creation and deployment of voice services.”
 
Management of the new Vocalocity will include ZivVa’s existing senior management team. Its engineering staff and sales resources also will be incorporated into the new company. Members of the existing Vocalocity executive team will continue to work closely with the acquiring company following the transaction.
 
Erik Linask is Associate Editor of INTERNET TELEPHONY. Most recently, he was Managing Editor at Global Custodian, an international securities services publication. To see more of his articles, please visit Erik Linask’s columnist page.
 

 

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