I recently spoke with Codian (
News -
Alert), a leading manufacturer of video conferencing infrastructure products, and discussed IP
communications and Codian’s responses to common customer demands.
Codian designs and manufactures advanced video conferencing products, specializing in IP voice, video and data conferencing. Read more about the company
here.
HD is fast becoming the new standard in video communications, with telepresence emerging as the next big wave. Codian is at the forefront in developing solutions that deliver unrivalled quality experience that allows users to seamlessly integrate their legacy standard definition equipment with today’s emerging technologies, all without limitation or compromise.
How is IP communications changing your company’s strategy?
IP Communiciatons is core to Codian’s DNA. Codian is focused on delivering the best IP Communications experience to users, regardless of how they connect, where they connect, or when they connect.
How has SIP changed communications?
To date, SIP has had little impact on the video communication market. It has accelerated the lower end of the IP communications market, both on voice and desktop video, but has yet to be widely deployed across meeting room systems. However, as the adoption of Unified Communications gains momentum, we’re seeing SIP emerge as the unified standard for IP Communications.
What is the biggest request coming from your customer base?
The rapid adoption of high definition and telepresence is increasing the demand to provide customers who have traditionally deployed video conferencing equipment with a solution that seamlessly integrates their legacy systems and today’s high end technologies — all while delivering their users a quality, “in person” experience. At the same time, as our customer base begins to deploy desktop solutions, they want the uncompromised experience and interoperability they’ve come to expect from Codian.
How are you answering their demands?
Codian will continue to meet the video communications needs of business with products that deliver unrivalled performance, quality, and scalability.
What do you think the future of the market is?
IP communications has opened the doors to truly unifying communications across the enterprise, including mobile and fixed telephony, desktop collaboration, as well as high end video communications. As a result, this opportunity will create significant challenges for network equipment providers, requiring an integrated solution that is not only scalable and high performing, but maintains a superb level of quality and ease of use for the user.
How does the growth rate in the U.S. compare to the rest of the world?
We are seeing tremendous growth across the board with the U.S. in the lead, closely followed by Europe and then Asia.
What do you think of Google (News - Alert) and Apple entering the telecom market?
It’s testament to the increasing growth opportunities within the IP Communications space.
Microsoft is in a great position to dominate from the desktop; they have unfortunately chosen to remain partially proprietary rather than adopting a complete standards-based architecture which may slow their penetration. We believe that, ultimately, they’ll compete with Avaya (News - Alert) and Cisco in the PBX business as well as with Cisco, Adobe, and IBM (News - Alert) in the Web collaboration space.
How will wireless technologies change our market?
The increased performance of mobile devices and the replacement of desktop computers with laptops are showing an increased demand for full mobility. As a result, more of our IP communications solutions need to address this notion of any device, any time, any location, and over any network.
How will communications evolve over the next five years?
Your guess is as good as mine. While we don’t have the crystal ball, it’s fair to assume that the exponential growth in terms of performance and network throughput will continue. As a result, today’s high performance requirements will expand far beyond the boardroom and out to end user devices.
What sorts of things will we be hearing about during your presentation at ITEXPO?
Today’s telepresence solutions create an immersive, “in the same room” experience for all; or so you think. More often than not, those individuals attempting to be part of this experience from their existing video equipment are completely isolated as a result of system incompatibility issues. Not the case with Codian solutions, which provide a no-comprise, quality HD experience while integrating with legacy standard definition systems. I will discuss how to successfully deploy telepresence and high definition communications across the enterprise network, while avoiding potential pitfalls commonly encountered by IT managers.
Why is your presentation a “Can’t Miss”?
When it comes to infrastructure required for supporting HD and TP, Codian offers the only comprehensive and end-to-end HD capable solutions available in the market.
What do you want the industry to know about your company?
Codian is the fastest growing voice and visual communications company in the world and has set the standard by delivering today’s most advanced video conferencing infrastructure solutions capable to support the high performance requirements of today’s emerging technologies.
Please make one surprising prediction we will see in 5 years.
Rich Tehrani will become a household name!
Green is the new black. At least, that’s the case in the communications industry where companies are finding that using green technology is not only good for the planet but good for business as well. Want to learn more about how being green can make money? Mark your calendar now for TMC’s first annual Green Technology World Conference, Sept. 11-12, 2007 at the Los Angeles Convention Center in California. Preview the show schedule, speakers and exhibitors—then register to attend. Internet Protocol (IP) | X |
| IP stands for Internet Protocol, a data-networking protocol developed throughout the 1980s. It is the established standard protocol for transmitting and receiving data
in packets over the Internet. I...more |
Private Branch Exchange (PBX) | X |
| Originally, telephone features were provided by telephone central office switching systems, often called CENTREX. PBX systems emerged as customers wanted to have more calling features and control over...more |
Voice over IP (VoIP) | X |
| A real-time communications system that converts voice into digital packets containing media and signaling data that travel over networks using Internet Protocol....more |
Session Initiation Protocol (SIP) | X |
| SIP is the real-time communication protocol for VoIP. SIP is a signaling protocol for Internet conferencing, telephony, presence, events notification (emergency calling) and instant messaging.
SIP...more |
