Voice Vision, a VoIP/video phone service provider, has teamed up with SendTraffic to optimize its presence in Internet search.

SendTraffic, a division of Traffix, will use its expertise in search engine marketing and optimization to manage the Internet presence of Voice Vision in such a way that it will get better results on Google (News - Alert), Yahoo and MSN, thus enhancing online lead generation.

“We believe that we have the best video phones and service features for those phones,” said Ted Roderick, CEO of Voice Vision, in a press release. “SendTraffic can ensure that our search presence is properly managed such that users will find out about what we have to offer.”

The usage of video phones is on rise in midsized business to increase their revenues and individuals are using them to enhance their experience while staying connected to their kin away from home. These trends, according to market analysts, are pointing to the rapid growth possibility of video on Internet.

“As the industry’s knowledge of product lifecycle management has taken root, search engine marketing is the most effective method of differentiating products and de-commoditizing the industry,” said Steve Jacoby, president of SendTraffic, in a press release. “The opportunity to use the Web to increase brand awareness and bring in leads is vast and underleveraged, creating the conditions for a productive, successful partnership between our company and Voice Vision.”

Voice Vision offers residential and commercial Voice over Internet Protocol (VoIP) solutions that provide telephone and video phone service via a broadband connection. Utilizing the VoIP technology platform, it provides users quality, feature-rich and low-cost communication services that enable users an alternative to traditional high-priced telephone carriers.

SendTraffic is a full service online marketing firm specializing in Search Engine Marketing and optimization, Lead Generation and Targeted Vertical marketing. Its parent company Traffix, Inc., is a premier interactive media company that develops its own content and builds Internet and mobile communities tailed to consumer’s specific interests and lifestyles.

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P R Sai is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.