GoFish Corp., owner of the popular made-for-Internet video store, has announced an alliance with Audible Magic Corp. (News - Alert), a leading content rights management and anti-piracy company.
Audible Magic’s monitoring technology will be used to identify and filter the licensed copyrighted material on GoFish. The information obtained will facilitate revenue sharing between GoFish and its strategic partners.
Moreover, GoFish will be able to manage its extensive song database more efficiently, using the Audible Magic fingerprinting software, powered by its CopySense technology
GoFish is a popular online destination for millions of video buffs worldwide, to upload, share and watch made-for-Internet videos.
"GoFish is dedicated to delivering dynamic online video entertainment content to its community of millions around the globe,” said Vance Ikezoye, founder and CEO of Audible Magic, in a statement. “Our technology will support the ever-growing number of GoFish enthusiasts, and will enable GoFish to monetize its extensive video library while protecting artists and their copyrighted works."
Michael Downing, co-founder and CEO of GoFish, said in a statement, "GoFish's partnership with Audible Magic will provide a massive opportunity for content owners to participate in the explosive growth occurring in online video. This agreement also will ensure our strategic content partners and advertisers that GoFish is committed to protect the rights of artists around the world."
The news about the agreement comes close on the heels of the announcement of Bolt Media’s acquisition by GoFish.
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Divya Narain is a contributing editor for TMCnet. To see more of her articles, please visit her columnist page.
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