Vodafone today announced a new line of headsets and 3G phones that will be available for retail just in time for the holiday season.
The company’s new offering will include small and lighter handsets featuring a longer battery life and access to music and TV services from the extended 3G handset range. The extended range includes 24 Vodafone live! with 3G handsets, all offering Mobile TV services 14 Vodafone live! with 3G handsets offering Vodafone Radio DJ, Vodafone’s music service 6 3G broadband consumer handsets from Motorola (
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Alert) and Samsung (
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Alert) for faster access to services such as mobile TV, full track music downloads, video files; as well as high speed download of e-mails when the handset is used as a modem for the PC.
“This attractive range of handsets extends Vodafone’s lead in 3G and offers a wide diversity of choice for our customers. We have secured good exclusivity with the leading handset manufacturers from the US, Europe and Asia, and we are delighted to offer our first phones from new vendor LG as well as our first own branded 3G handset for consumers,” said Vodafone Group’s (
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Alert) global chief marketing officer Frank Rovekamp in a statement. “These new 3G handsets for Christmas are smaller, have improved functionality and extended battery life. We are offering handsets at a range of prices enabling more customers to enjoy Vodafone’s music, television and e-mail services on their mobiles this Christmas.”
Today’s news comes on the heels of Vodafone’s announcement about its
partnership with Softbank a few months ago. Following the sale of Vodafone KK to Softbank in March, Vodafone and Softbank agreed to form a partnership to jointly develop and integrate mobile technology and content. Both companies plan to integrate the assets of Vodafone and Softbank in Japan to develop hardware and software for the mobile Internet.
The partnership was to initially focus on handset development by working with manufacturers to develop and procure technically advanced handsets which can be manufactured at a lower cost. The companies will also develop software to enhance the customer experience by providing a richer user interface through mobile portals. Vodafone and Softbank will work together sourcing content which will be developed and aggregated taking advantage of the partnership's proposed advanced handset technology.
Vodafone Group
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