Staring this coming Monday, January 15, AT&T will launch a new multi-media campaign to begin the transition of Cingular’s (
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Alert) brand to the AT&T iconic name with advertising and customer communications. The telecom giant plans to advertise the brand via messages on Web sites and retail stores nationwide, and on company buildings and vehicles.
“Around the world, our customers recognize the AT&T (
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Alert) brand for meaningful innovation, a commitment to customer service, high quality and exceptional reliability,” said AT&T’s chairman and CEO Edward E (
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Alert). Whitacre Jr. in a statement on Friday. “AT&T, BellSouth and Cingular are now one company, and going to market with our services under one brand is the right thing to do.”
As part of the transition, callers will also begin to hear the AT&T name mentioned on Cingular voice greetings in the coming weeks. The company will mail merger-transition messages with customer billing in the coming weeks, and communications and the AT&T logo will begin to appear on customer bills starting in the coming months. Customers should notice the “remit to” line for when to making checks out to AT&T. The telecom will notify customers who pay their bills electronically or via credit card deduction of any procedure changes.
Today’s news comes on the heels of Cingular announcing last month that the mobile operator carried more than a whopping 500 billion minutes-of-use (MOU) on its network for 2006. Cingular believes it owes the minutes to its recent network expansion and its ever-growing subscriber base.
The provider invested more than $13 billion dollars over the past two years to enhance the quality and coverage of its Allover Network to improve voice quality. The move also granted its subscribers with access to more than 45,000 cell sites.
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Johanne Torres is contributing editor for TMCnet and Internet Telephony magazine. To see more articles by Johanne Torres, please visit her columnist page. 
