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Retail TouchPoints Taps iCongo Live for Online Trade Show
(Wireless News Via Thomson Dialog NewsEdge)
iCongo Live, a provider of virtual trade shows and job fair software
systems, announced that Retail TouchPoints, a new digital publication
focused on the customer-facing aspects of the retail industry, has
chosen iCongo Live to power their June Customer Engagement Conference.
An emerging marketing and lead generation vehicle, iCongo Live's
platform provides event managers with software tools to easily create
and manage Internet-based online events, virtual trade shows and
conferences. The groups said the technology allows companies to market
their goods and services more effectively by breaking down physical
barriers and enabling collaboration between trading partners.
Retail TouchPoints' virtual customer conference will offer many
features of a physical event including online booths, web seminar
sessions and marketing downloads. Attendees to the virtual trade show
can visit information booths, exchange email and instant messages and
drop virtual business cards with sponsor representatives as well as
with other attendees.
The agenda for the Customer Engagement Conference includes sessions on
email engagement, customer-centric merchandising, influencing the new
points of decision, measuring & improving customer experience, and
engaging the mobile consumer.
"We are pleased to have been selected by Retail TouchPoints to manage
their first virtual trade show," said Yves Daoust, iCongo Live's
Executive VP. "This is a real opportunity for us to showcase our
technology to major retailers. Our virtual events platform will enhance
Retail TouchPoints' ability to better serve their marketing partners.
iCongo Live's platform enables sponsors to achieve brand awareness,
increase lead generation and enhance real-time online conversation with
clients."
"Complementing our digital magazine, e-newsletters and blogs, Retail
TouchPoints is committed to taking advantage of the latest Web 2.0
technologies in order to provide new ways to drive thought leadership
and collaboration among leading executives in the retail sector," said
Sal LoSauro, Retail TouchPoints' VP of Business Development.
"Consistent with our tagline of Optimizing Every Customer Interaction,
we plan to use the iCongo Live virtual trade show platform to provide
new ways to conveniently connect retailers with peers and solution
providers."
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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