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TMCNet:  BroadSoft CEO to Keynote INTERNET TELEPHONY Conference & EXPO West 2008

[July 16, 2008]

BroadSoft CEO to Keynote INTERNET TELEPHONY Conference & EXPO West 2008

NORWALK, Conn. --(Business Wire)-- Technology Marketing Corporation (TMC(R)) announced today that Michael Tessler, President & CEO of BroadSoft, Inc., will deliver a keynote address at its INTERNET TELEPHONY Conference & EXPO West 2008 (ITEXPO), to be held from Sept. 16-18, 2008 at the Los Angeles Convention Center.


Tessler's address, which is open to all registered attendees, will take place Wednesday, Sept. 17, 2008, at 3 p.m. (PDT). Registration for the conference is now open at http://www.itexpo.com.

ITEXPO, held since 1999, is the world's largest and best-attended communications trade show. Featuring three days of educational sessions, featured speakers, networking events and exhibit hall interaction, the event is expected to attract more than 7,000 attendees.

"Having successfully provided communications services to a wide variety of organizations around the world, BroadSoft has a unique perspective on the communications needs of businesses of all sizes," said Rich Tehrani, TMC President and conference chairman. "As the leader of this innovative company, Michael Tessler has keen insight into the future trends of the industry. I look forward to his presentation at ITEXPO."

BroadSoft is the leading provider of VoIP application software. Nearly 300 service providers around the globe use BroadSoft's award-winning BroadWorks(R) VoIP application platform to deliver voice and multimedia services to enterprises and consumers. Its customers include seven of the world's 10 largest telecoms.

"I'm eager to address the always-engaged audience at ITEXPO," Tessler said. "BroadSoft and our service provider customers are witnessing an evolution in the telecom industry as services migrate to all-IP networks. These changes are spawning innovations, such as fixed-mobile convergence, true unified communications and Web-based services creation."

Tessler brings more than 20 years of business strategy and technology experience to his role as co-founder, CEO and President of BroadSoft, which brings advanced carrier-grade communications systems to service providers worldwide. At Alcatel USA, where he was Vice President of Engineering in the Celcore organization, Tessler was responsible for all product development activities for several product lines. As a member of the senior staff, he participated in the business strategy, helped manage the business day-to-day activities and led business development activities in China.

Prior to Alcatel, Tessler held numerous senior management roles at Nortel, and he founded and led a services development business unit that helped local exchange carriers build and deploy advanced services on their digital networks. He holds two patents in the area of local switching, AIN and advanced call management services, and was a recent winner of an Ernst & Young's Entrepreneur of the Year award. Tessler received his bachelor's and master's degrees in Electrical Engineering from McGill University in Montreal, Canada.

Registration for ITEXPO is now open. Anyone interested may register by visiting www.itexpo.com. Limited booth space is still available. Vendors interested in exhibiting at the show can contact Dave Rodriguez at (203) 852-6800, ext. 146 or at drodriguez@tmcnet.com.

About BroadSoft

BroadSoft(R) provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks(R) technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to seven of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.BroadSoft.com.

About TMC

Technology Marketing Corporation (TMC) is an integrated global media company helping our clients build communities in print, in-person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by nearly one million US visitors according to Quantcast* and by two to three million unique visitors each month worldwide, according to Webtrends. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, Call Center 2.0 Conference and Communications Developer Conference.

For more information about TMC, visit www.tmcnet.com.

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