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5th Finger and AURA Interactive Launch Red Hot BlueZones in U.S.
SAN FRANCISCO --(Business Wire)-- 5th Finger, enveloping eight years of creative mobile industry expertise within its advanced mobile technology platform, today announced the company's partnership with Bluetooth proximity marketing specialist AURA Interactive to offer advertisers a specialized Bluetooth/Wi-Fi/SMS/MMS marketing platform to create engaging, interactive and measurable promotions. The new 5th Finger-AURA digital marketing medium marked its U.S. debut at the LG Action Sports Championships October 31 through November 2, 2008 in Seattle.
BlueZones(R) allow consumers to download mobile content at specific events via SMS, Bluetooth or Wi-Fi. When a BlueZone network is set up at an event, entertainment venue, kiosk or retail site, visitors with a Bluetooth or Wi-Fi-enabled device will receive an invitation on their PDA to receive location-related downloads, including videos, interviews, ringtones, wallpapers, games and coupons/vouchers.
"The combination of SMS, Bluetooth and Wi-Fi technologies provides brands the broadest means to reach consumers, while also tracking which download offers are most popular," said Luke Forman, co-founder and vice president, media and events, 5th Finger. "With these intelligent, permission-based, networked messaging platforms, brands learn more about consumers' tastes while consumers enjoy interactive, relevant event-themed content."
Experiential marketing initiatives and out-of-home advertising have historically been hard to measure. However, BlueZone hotspots give the advertiser a clear indication of traffic levels and interaction numbers in various regions. The network can display how often people return to a specific location and which downloads consumers "opt out" of. While no personal information or mobile numbers are captured by the BlueZones, the details of each interaction are measured for tracking and reporting purposes.
"This type of rich content experience and the sophisticated network capabilities of the BlueZones(R) platform are new to US consumers," said Adam Dunne, CEO of AURA Interactive. "Consumers love the mobile downloads because they are free and they allow them to interact with the event or the location in a new and exciting way. They also love the special offers which can be redeemed at the event or with advertising partners elsewhere and the videos and interviews have a strong appeal to pass on to friends."
5th Finger and AURA have been recognized internationally for their mobile marketing and Bluetooth proximity marketing efforts on several campaigns and the solution has been shortlisted in four categories for "Best Use of Mobile Marketing" in the upcoming 2008 Global Mobile Marketing Awards. The award winners will be announced later today, November 13, 2008.
About 5th Finger
5th Finger, bringing eight years of strategic, creative and industry expertise to the mobile channel, delivers an advanced mobile technology platform that translates to measurable results for marketers and brands. The company's proprietary mobile platform can easily integrate with companies' advertising and media campaigns to ensure that the technology, not just the strategy, delivers on the brand promise.
Since every "interaction point" with a brand is a media opportunity, 5th Finger integrates mobile into brands' campaign big ideas for maximum reach. The company's "ideas factory" culture and passion for technology and creativity generate mobile campaigns that incite action, defy convention, rouse conversation and trigger change in behavior. 5th Finger's integrated mobile campaigns envelop WAP sites, banner ads, applications and mobile commerce, promotions and CRM messaging to generate original campaigns that produce bottom-line ROI.
5th Finger offers industry expertise in the CPG/Beverages, Media/TV and Live Events areas and has spearheaded 5,000 campaigns and 300+ million consumer interactions globally.
For more details, please visit http://www.5thfinger.com.
About AURA Interactive
AURA Interactive Pty Ltd., is AsiaPac's leading mobile technology service provider and specialist in Bluetooth proximity marketing, interactive mobile media and m-commerce. With more than 6 years' hands-on operational experience, AURA is an established market leader in developing and monetizing new media channels and has gained global recognition as one of the pioneers in the out-of-home media advertising.
AURA is the exclusive global provider of BlueZones(R) network solutions, focusing on developing and deploying interactive outdoor advertising campaigns and interactive event-based solutions and promotions. BlueZones(R) can be installed into sites such as kiosks, cinemas, shopping centres, street furniture poster panels, or into retail environments to create interactive Bluetooth/Wi-Fi hotspots for mobile phones and PDAs.
For more information, please visit: http://www.aura.net.au/.
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