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Cambridge Broadband Networks: BBC iPlayer and unlimited music download services on mobile devices could represent biggest challenge yet to cellular infrastructure warns CambridgeBroadband Networks
Cambridge, UK, Nov 13, 2008 (M2 PRESSWIRE via COMTEX) --
Mobilebackhaul networks - already under strain, will be tested to the limit by the launch of data hungry services such as the BBC's mobile iPlayer (recently introduced on the Nokia N96) and unlimited music download offerings such as Sony Ericsson's PlayNow which launches next year. This will challenge operators to stay one step ahead of their customers, by accurately pre-empting demand and ensuring there is sufficient backhaul capacity, particularly in the 'last mile' between the base station and core backbone network. If this issue is not addressed, bottlenecks and deteriorated quality of experience could result as operators are forced to limit bandwidth to subscribers at peak times.
Lance Hiley, VP Market Strategy at Cambridge Broadband Networks, comments: "Widespread availability of video and music changes the game for backhaul entirely. We only need to look at the popularity of video services such as YouTube and the iPlayer in the fixed line world, and the associated impact it has had on internet service providers, to see how it might affect wireless operators. This could result in mobile operators throttling data traffic unless they invest in backhaul technology that can dynamically allocate resources where it is needed.
Hiley adds: "Internet-ready mobile phones already account for over 90% of the UKcontract phone market. We're now seeing the last of the basic mobile devices which are being replaced with smartphone's, each equipped with the ability to easily browse the full internet, receive emails and download content on the move. For mobile operators this represents an opportunity to capitalise on revenue from this data take up. However, at 30% of an average operator's annual capital and operational expenditure, backhaul costs are already significant and unless operators invest in more efficient backhaul provision their ability to profit from data growth will be significantly compromised."
Hiley concludes: "If we're going to be consuming more and more music and video on our mobile devices, and it seems likely we will, operators will have to find new ways of adding capacity and ensuring that they have the capacity when and where they need it. There is no one size fits all approach but point-to-multipoint microwave is the only technology that dynamically allocates backhaul resources within the operators' networks. This has been proved time and time again by the operators around the world who use it today. It can also be deployed and operated at around half the cost of conventional alternatives such as leased lines and point-to-point microwave."
About CambridgeBroadband Networks
Cambridge Broadband Networks provides telecommunications operators with carrier-class wireless point-to-multipoint transmission equipment. The company's unique approach to backhaul means that its technology provides operators with a highly compelling business case, reducing backhaul costs by up to 60%. To date, Cambridge Broadband Networks products have been commercially deployed and technically proven in more than 30 countries, and the company continues to expand into new geographical markets as wireless networks become more widespread throughout the world. Privately-held, Cambridge Broadband Networks has headquarters in Cambridge, UK, with offices in Malaysiaand South Africaand manufacturing facilities in Chinaand the UK.
CONTACT: Nicola Garvin, BabelPR
Tel: +44 (0)20 7434 5550
e-mail: cbn@babelpr.com
David Bell, Senior Consultant, BabelPR
Tel: +44 (0)20 7434 5550
Tel: +44 (0)20 7434 5555
Tel: +44 (0)7876 253 529
Fax: +44 (0)20 7734 7708
e-mail: david@babelpr.com
WWW: http://www.babelpr.com
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