IP Communications

Online business optimization software provider, Omniture, Inc., announced that the company has been selected by Norwegian Cruise Line (NCL), an innovator in the cruise industry, to enhance the company’s online and multi-channel business initiatives.

 

By choosing Omniture (News - Alert), NCL aims to offer a more intuitive site experience for customers and better tools to help travel partners maximize their sales, marketing and customer service efforts. 

"We selected Omniture for their flexible, multi-dimensional Web analytics solution so we could better understand what our customers and travel partners want in a travel research experience," said Michael Dauberman, vice president, e-commerce for Norwegian Cruise Line.

 

"Omniture gives us data and capabilities that will help us design more relevant content and a seamless cross-channel experience whether customers are dealing with our online or offline travel partners or both," added Dauberman.

 

“Freedom from stress”, is what NCL claims that it is offering to its customers. An innovator in cruise travel with a 42-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising, NCL provides its guests an opportunity to enjoy a relaxed cruise vacation on the newest, most contemporary ships at sea.

 

NCL is presently building a new third generation Freestyle Cruising project known as F3, for delivery in 2010.

 

By integrating third-party online marketing technologies with Omniture products, Omniture Genesis, a part of the Omniture Online Business Optimization Suite, gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications.

 

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software is an on-demand subscription service and on-premise solution that allows its customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. The company is also offering a range of professional services.

 

 

“Today's travel purchases can be complex experiences where understanding an increasingly sophisticated customer is crucial to maintaining leadership and customer loyalty," said Chris Harrington, president of worldwide sales and client services at Omniture.

 

"By using Omniture, we believe Norwegian Cruise Line will gain greater insights into the offers that resonate with their customers and services that help their travel partners. With this insight, NCL can determine how to continually pioneer new products, offer better value and, as a result, increase bookings through online and offline channels," added Harrington.

 

As per the deal, the NCL is deploying several Omniture solutions including SiteCatalyst for greater insight into customer interactions at NCL.com and SearchCenter for managing search marketing campaigns and key word bid management.

 

Additionally, the NCL also plans to use Omniture Genesis to integrate third-party marketing applications with SiteCatalyst. The company is also aiming at taking the benefits of Omniture FUSION for successfully mapping Omniture products and features to NCL's specific online marketing needs.