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April 14, 2011

LivingSocial Delivers Lunch for a Buck Deals for D.C Residents

By Madhubanti Rudra, TMCnet Contributor



LivingSocial (News - Alert), a website that offers daily deals on everything from weekend trips to fine-dining, announced the launch of the latest Instant Deals offer which allows Washington D.C. residents to enjoy meals at the top cafes or restaurants throughout Washington, D.C for just $1. The offer is available this Friday, April 15.

LivingSocial, which launched LivingSocial Instant Deals in the Capitol City on March 7, said that LivingSocial members with smartphones can log in to the Instant Deals feature of the LivingSocial mobile application to purchase any of the Dollar Lunch Day Instant Deals. The GPS based app will throw up a list of the $1 Instant Deals within a half mile of the member's location. The $1 lunches will be available for redemption from 11 a.m. to 2 p.m.

To take advantage of the offer, users need to download the LivingSocial mobile application to their iPhone or Android (News - Alert) device. They can also visit LivingSocial website and select "Washington, D.C." as the city and then, click on Instant Deals. The GPS enabled app will display participating Instant Deals sites within a half mile of your current locale. After purchasing a meal, users can display their corresponding Instant Deals voucher on their mobile device when they are ready to check out.

A large number of D.C eateries are participating in the program.

“These days, we're hard-pressed to find a pack of gum for a dollar, let alone a meal,” CEO and co-founder of LivingSocial Tim O'Shaughnessy (News - Alert) said in a statement. “But, through our Instant Deals feature, the LivingSocial mobile app is giving D.C. residents $1 access to some of the best food in the area.”

Washington, D.C. residents currently have exclusive access to LivingSocial Instant Deals, but Instant Deals are soon to hit to more LivingSocial cities in the near future, according to LivingSocial officials.

In December of last year, LivingSocial secured $175 million in financing from Amazon. In a press release, the website revealed that the fund will used for fueling its growth in an increasingly lucrative part of the e-commerce market. According to industry experts, the fund helped LivingSocial in its efforts to take on its bigger rival Groupon.


Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Carrie Schmelkin


 
 
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