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March 04, 2008
AVG Provides Enhanced Protection with Internet Security 8.0
By Radhika Raghunath TMCnet Contributor Internet Security provider, AVG Technologies unveiled its latest Internet threat protection solution – the AVG Internet Security 8.0 that aims at providing complete online protection to consumers and SMBs. The solution combines Anti-Virus, Anti-Spyware, Anti-Rootkit, Anti-Spam, LinkScanner and Firewall
"Today's Internet is like the Wild West of old. While it's packed with new and exciting places to go and things to do, it's also rife with hidden threats. AVG 8.0 delivers solid, reliable protection against these sophisticated web-borne threats that can infect computers without the user even needing to click a link," said Karel Obluk, CTO of AVG Technologies and the chief architect behind AVG 8.0 in a press release. "The nature of the Internet threat landscape has changed dramatically, yet most conventional security solutions are still fighting yesterday's battle with their narrow focus on viruses and spyware. AVG 8.0 expands upon our traditional strengths in anti-virus and anti-spyware with the integration of the LinkScanner real-time safe searching and surfing technologies obtained through our acquisition of Exploit Prevention Labs in December 2007."
Over the years, security threats have undergone a tremendous change and today, some of the malware are more criminal in nature and can harm the computer even without the user’s intervention. "The nature of online threats has changed from script kiddies to more organized criminal efforts," says Brian Burke, Program Director, Security Products at IDC (News - Alert). "Consumers and businesses would be well advised to consider real-time protection against drive-by downloads and other infective methods that require no user interaction."
"The new safe search and safe surf technology in AVG 8.0 enables us to offer the only true real-time protection against web threats on the market today; the type of threats traditional firewalls, anti-virus and internet security products cannot stop," said J.R. Smith, CEO of AVG Technologies. "Real-time detection of these threats is essential, as poisoned web pages may only be infective for a matter of hours, after which the perpetrator moves on to another site. Other products on the market offer web protection based on databases of sites that may or may not have contained some kind of malicious content at some time in the past. The LinkScanner technology we acquired with Exploit Prevention Labs enables us to, unlike the competition, scan search results, web links and web pages in real-time to ensure they are safe before they are opened, which is the only time that really matters -- before the user is potentially exposed. In other words, we can stop threats before they become a problem for people."
Earlier, the user’s computer was exploited only when certain unprotected sites were visited. However, the rise in the online threats has started affecting popular legitimate web sites such as Google (News - Alert), Facebook and MySpace. AVG’s solution protects users against drive-by downloads and alerts users of possible threats in the search engine’s results.
Some of the features in the new release from AVG include New Anti-Exploit Technology, New Web Shield, New High Performance Scanning Engine, New User Interface, New Anti-Rootkit, New Firewall, Improved Anti-Virus, Improved Resident Shield and Anti-Spam features. All of these features ensure that complete online safety is provided for both a novice aswell as for the expert user. The expert user has the option of customizing the security features to best suit his needs.
AVG Internet Security 8.0 is available online from the company’s website as well as in some of the national retailers across the United States. More information of the product including a 30-day free trial version can be downloaded from http://www.avg.com
Radhika Raghunath is a contributing editor for TMCnet. To see more of her articles, please visit her columnist page.
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