IP Communications

ChoiceStream, Inc., a personalization service provider, has partnered with Sterling Commerce, an AT&T (News - Alert) Inc. company, to offer ChoiceStream’s hosted personalization service with Sterling Multi-Channel Selling.

 

The joint marketing efforts of ChoiceStream and Sterling Commerce (News - Alert) is expected to enable business-to-consumer companies to create a more relevant, customer-centric buying experience that combines the power of automated personalized merchandising with a comprehensive multi-channel selling platform.

 

“Personalized product recommendations have become a ‘must-have’ for retailers and other B2C companies, and we are delighted to partner with Sterling Commerce to offer online merchants the ability to cater to consumers with the most relevant shopping experience possible,” said Toffer Winslow, executive vice president of ChoiceStream sales and marketing.

 

“By combining our two proven retail solutions that help consumers quickly and easily find the products they want, we’re delivering capabilities that are critical to retailers’ success—particularly in today’s tough economic climate,” Winslow said.

 

ChoiceStream is a personalization service provider for the world’s largest e-retail, entertainment, TV and mobile brands, including Comcast, Borders, AT&T, DirecTV, AOL (News - Alert), Blockbuster, Yahoo!, and Overstock.com.

 

ChoiceStream enables customers to put the right products in front of the right shoppers at the right time to maximize the value of every interaction with their consumers, according to the company.

 

ChoiceStream can recommend all types of merchandise – from apparel to electronics and everything in between – and can be delivered via any medium, including the desktop, mobile devices, the TV set-top, and call centers, according to the company. That means customers can invest in one personalization service for all their business needs, according to the company.

 

“ChoiceStream’s fully-automated personalization complements our own rules-based capabilities and we are excited to be able to offer it to our customers,” said Cory Wiegert, vice president of global product line applications at Sterling Commerce.

 

“We are giving the B2C merchandiser the best of both worlds: control over recommendations through rules-based personalization, and automated recommendations for situations where rules are too cumbersome or difficult to manage,” Wiegert said.

 

Sterling Multi-Channel Selling synchronizes selling and order management across all of a company’s channels (online, call center, and store) to drive measurable improvements in sales. It complements and extends customers’ existing ERP and CRM investments by automating marketing, guided selling, quotes and proposals, and order management processes, according to the company. Sterling Multi-Channel Selling provides rules-based marketing analytics and segmentation capabilities that make customer behaviors and purchase history actionable for marketing purposes.