Tata Elxsi (News - Alert), the technology division of Tata Group, today announced a partnership with Proassist, a Japanese company that provides product and system services in embedded control electronics. The collaboration will result in the establishment of a Proassist Global Development Center (PGDC) in India.

 

Tata Elxsi deals with embedded product design services, industrial design and engineering, animation and visual effects (VFX) services, and systems integration services.

 

Proassist primarily focuses on Factory Automation technologies, which offer services in embedded control system, hardware (ASIC/FPGA) to circuit design, consulting to prototyping/mass production and system integration. Additionally, it offers solutions in mechatronics technology, control technology, and Web Applications and system integration, said officials.

 

Proassist is a patent holder in ‘ultrasonic sensor signal processing system’ and ‘leave a room regarding incoming notification system.’

 

According to Ikoma Kyoko, CEO, Proassist, the PGDC will be responsible for embedded projects in digital signal processor (DSP), Imaging and application specific integrated circuit (ASIC) for Factory Automation customers in Japan. Kyoko said Tata Elxsi and Proassist would jointly work on R&D projects and intellectual property (IP) developments.

 

The partnership with Proassist reiterates Tata Elxsi’s strength in embedded products and design- DSP, Imaging and ASIC. The company said it would work with Proassist on various embedded projects for mutually benefiting their customer base in Japan.

 

“Japan remains a key market for Tata Elxsi,” said Manoj Raghavan, geography head for Japan and East Asia, Tata Elxsi. “This collaboration with Proassist for the building the PGDC will not only help both the companies but will also strengthen our foothold in the long term and increment the level of our technical expertise in the embedded space and IP development.”

 

Tata Elxsi serves many key areas including networking and communication, automotive, marine, avionics, consumer electronics, media and entertainment, semiconductors, and scientific instrumentation. The company’s strong and multi-faceted team provides expertise in very large scale integration (VLSI) design, embedded software, networking, telecom, multimedia, storage, visual and high performance computing, mechanical product design and digital content creation services.