IP Communications

In case you didn’t notice, the Web conferencing market is exploding – due mainly to the fact the companies everywhere are slashing their travel budgets and looking to next generation technologies to improve collaboration while at the same time holding down communications costs. With this rise in use, there has been a corresponding increase in the number of anecdotes from users describing how the technology cuts costs and boosts productivity.

Looking to tap into this pool of anecdotes, GoToMeeting, the award-winning Web conferencing platform from Citrix, is inviting users and the public at large to help create its next TV commercial. All entries will be judged by the public and the most creative video will win a $30,000 cash prize.

“We’re constantly inspired by how GoToMeeting empowers our customers to instantly reduce costs and be more productive, and we want to share this inspiration more broadly,” said Bernardo de Albergaria, vice president and general manager for global marketing and ecommerce, Citrix Online, in a press release. “So we’re asking for the public’s help in creating our next TV commercial for GoToMeeting.”

“Listening to customers is a major priority for us -- it’s how we learn about what people need to work and communicate more efficiently, and which features and capabilities are most valuable,” he added “This contest will bring to light many new and clever ways for getting work done online and allow us to recognize and reward the most talented submissions.”

The contest is open to anyone who has hosted or participated in a GoToMeeting session, or who has a general idea about what makes Web conferencing beneficial. After the videos are voted on by the public, a panel of judges with experience in the field will select five semi-finalists, who will each be awarded $5,000. The public will then choose the Grand Prize winner, who will receive another $25,000 for a total case prize of $30,000.

Citrix Online (News - Alert) holds the right to use the top-winning entry for a national TV commercial for GoToMeeting.

GoToMeeting is a fully-Web-based conferencing service utilizing VoIP for audio. Pricing for the service is based on a flat subscription “all you can (meet) eat” model. The service now features native support for Macintosh users. What’s more, industry-standard security features ensure that confidential meeting information remains private.

To learn more about the video contest, click here.