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May 21, 2008

Broadcore Standardizes on Edgewater Networks' EdgeMarc for SIP Trunking



By Anshu Shrivastava
TMCnet Contributing Editor


Broadcore (News - Alert) has said that it selected Edgewater Networks’ EdgeMarc Network Services Gateway for delivery of its SIP trunking service offering.

 
Edgewater Networks (News - Alert) is a developer of VoIP networking and security products for service providers and enterprises, while Broadcore is a provider of hosted VoIP PBX and managed business communications services.
 
Broadcore plans to use EdgeMarc at the customer premises as a demarcation point for the SIP trunking service. This solution from Edgewater provides connectivity, bandwidth management, prioritization of voice over data, call admission control, passive call quality monitoring and VoIP signaling and packet capture.
 
Moreover, Edgewater states that EdgeMarc is interoperable with PBX (News - Alert) and phone system manufacturers and presents a consistent management interface to Broadcore regardless of the specific PBX in use.
 
“We selected the EdgeMarc product because it enables us to deliver a superior service that is differentiated in the marketplace,” said Monty Ferdowsi, president and CEO at Broadcore.
 
He also pointed out that his company has been using the EdgeMarc with great success as a part of their hosted PBX service and have decided to use it for their SIP trunking service as well.
 
Medy Shahoveissi, vice president of marketing and business development at Broadcore, explained that the Broadcore SIP trunking service provides trunk lines to customers with existing premises-based PBX phone systems and allows them to connect branch locations or remote users on the Broadcore service to the existing premises-based PBX users.
 
“This is usually done when the immediate replacement of the premises-based PBX with a Hosted PBX service is not possible or desirable,” he said.
 
“We are very pleased to extend our partnership with Broadcore as they introduce their SIP trunking service,” said Dave G. Norman, CEO at Edgewater Networks, Inc.
 
SIP trunking can generate sizable savings for the enterprise but only if the service is reliable and available, he noted, while adding that the EdgeMarc is used by service providers to “simplify installations, reduce problem resolution times and improve customer satisfaction.”
 
The EdgeMarc is a part of a complete solution from Edgewater Networks that also includes EdgeConnect managed Power over Ethernet (PoE) switches, the EdgeView VoIP Support System and EdgeView Reports server.
 
 
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